Tourism based on your DNA may be the next big thing
The sweepstakes, 23andMe tells us, is an effort to promote DNA travel. Today, there’s an emerging tourism trend where travelers want to experience places that have meaning to them -- not just cross some destinations off a list. With the proliferation of at-home DNA test kits such as 23andMe, people now have more access to their genetic history than ever before. Using a number of genetic markers from 31 different populations around the globe, 23andMe could help piece together where your DNA comes from around the world.
Armed with this newfound lineage information, more and more people have been inspired to travel to their countries of origin. The internet is full of people’s experiences with the service, and several are featured on 23andMe's website. There’s the story of Megan, an adopted woman who’d assumed she was part Hispanic, but her results revealed a more detailed portrait of Native American, Irish, African, and Scandinavian DNA as well. Or take Jeannie, who’d always had an affinity for Jewish culture and converted, only to later find out she was of Ashkenazi Jewish ancestry.