Where did La Hora Loca begin?
Ehhhh, kinda depends? According to the Miami Herald, it’s based on a New Year celebration in Spain (not Brazilian Carnival, to which it’s commonly compared). But -- and this but is a big but! -- that spark of a celebration caught fire in the tinder of a Venezuelan couple’s hearts.
Returning home, they had the idea to put a celebration in the middle of a celebration, possibly because they were visited by the archangel Xzibit. They opened a shop specifically dedicated to this mid-party party, and it blossomed round the western world. (The question, of course, is do random Horas Locas break out in the shop whenever the employees get bored? In your heart, you already know the answer.)
The reality is blurrier: Donna Paredes, of New Jersey-based party planners Crespita Entertainment, says, “Other countries have La Hora Loca. In the Dominican Republic it’s just called ‘Carnaval’“ as it is in Brazil, while other cultures may simply call it “Festival.”
Paredes, whose family is Peruvian, says, “In Peru we do have The Crazy Hour. It’s not called The Crazy Hour, but it’s similar. In every culture they have something similar. ‘La Hora Loca’ is just a way for them to refer to it here. The wording helps people define what type of entertainment they want. The showgirls come out, the stilt-walkers come out, and get everybody hyped.”
La Hora Loca made major inroads in the States around Miami and Florida at large, and is now celebrated all over the country.