Scientists have long known that sharks are colorblind, but they also see things differently at different depths. The sharks, not the scientists. Capitalizing on this lack of vision, SAMS created a simple wetsuit covered in scientifically developed designs, colors, and patterns that either make the swimmer blend into the water or look like an unpalatable/poisonous fish.
Wetsuit variations depend on what aquatic adventure you plan on going on/how deep you plan on swimming. The Warning Technology pattern (pictured above) is for surfers, essentially repelling sharks by making the wearer appear much like a striped pilotfish, a species that "spends its life living alongside predatory sharks".