Novare Res Bier Cafe & Liquid Riot Bottling Co.
Owned by husband-and-wife team Eric and Julie Michaud, Novare Res and Liquid Riot are something of a family affair. Novare Res, an internationally-inspired beer bar, was born from the couple’s shared study abroad experience in Japan, where Eric interned at a sake brewery and the pair traveled through the UK, Spain, Italy, Belgium, and Germany, tasting beers and visiting breweries. Back in Maine, they discovered there was no place to go to enjoy the types of beers they had grown to love in Europe, so in 2008, they decided to open their own.
Today, Novare Res is beloved by locals, but it took a lot of hard work to teach customers -- and staff -- about the bar’s eclectic selection. There are 33 total beers on draft, and about 400 bottles, ranging from British cask ale to German biers -- not to mention the extensive glassware necessary for each style. To aid in Mainers’ beer education, Novare started the Uprising, a program that challenges patrons to work their way through 230 different beers (those who do earn a custom-engraved chalice, good for larger pours). Eric, who had previously worked at Massachusetts brewpubs Moan & Dove in Amherst and The Dirty Truth in Northampton, saw it as a way to “force customers to taste their way through the menu and around the world.”