The General Muir is an homage to the timeless New York-style deli, though the white subway-tiled space looks more like a demure bakery than a generations-old Jewish deli. The hallmark of the morning-to-night menu is, of course, the bagels, which are hand-rolled and kettle-boiled. Sandwiches are named after the streets of Alphabet City and served open-face with smoked fish spreads ranging from nova and schmear to trout salad. The rest of the menu reads like a combination of Katz's and Russ & Daughters: house-cured pastrami with chopped liver, latkes with apple sauce, and matzoh ball soup are all there. The only giveaway that you're not in New York is the friendly smiles from the people dining next to you.