Founded by former Milk & Honey mixologists Sam Ross and Michael McIlroy, Attaboy is an intimate, semi-hidden craft cocktail bar and lounge on the Lower East Side. Operating out of Milk & Honey's old digs, Attaboy builds on the personalized cocktail experience M&H made popular with a menu changes nightly and encouraging guests to ditch the menu altogether; simply tell Sam or Michael what you're into and they'll craft you a bespoke libation worthy of hall of fame status.
Despite an unassuming entrance behind a plain metal door (look for the “AB”), Attaboy has made numerous appearances on the best bar lists for both NYC and the world. Despite all the acclaim, the bar maintains the same laid-back vibe it has emanated from the start. White-washed brick and low romantic lighting are a signature of Attaboy, as well as stellar cocktails. No menu means no limits at Attaboy, whose bartenders feel out your vibes and preferences to deliver bespoke cocktails for each of their patrons. This spot doesn’t allow for reservations, so our suggestion is to get there as early as possible.