The Lobster Roll Restaurant

It’s important to note that iconic, red-white-and-blue striped beachside seafood shack The Lobster Roll, which many know as “LUNCH” thanks to its massive rooftop signage off Montauk Highway, has, for the first time since 1965, expanded with a second location in Southampton. The Lobster Roll family took over that long-defunct, vintage silver diner on Route 27 just before Duck Walk Vineyard, offering a similar seafood-focused menu as the original. Expect dishes like Fried Clam Strips and its namesake Hot Lobster Rolls.