12 Pell
12 Pell | Photo by Cole Saladino for Thrillist
12 Pell | Photo by Cole Saladino for Thrillist

12 Pell

New York
Salon / Barbershop

Featured In

When the pandemic first hit, many small businesses in Chinatown were forced to close their doors. For the 16-person team at 12 Pell, it was an opportunity to thrive and welcome new customers via social media through Instagram and TikTok. Providing top-notch fades and grooming services, the team also aims to keep the heartbeat of Chinatown pulsing by bridging the generational gap between newers spots like theirs with other businesses in the community. This is especially true for local eateries nearby, whether it’s through offering up local dining recommendations to clients, teaming up with nearby restaurants with joint deals, or helping shops build their online presence.

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