15 Minutes With Alternative


Los Angeles
15 Minutes With Alternative

500 Broadway

Santa Monica, CA 90401

The first in a series of Fred-Segal-hosted collabs between artists and apparel companies, 15's a store-within-a-store featuring hand-painted t-shirt recreations of abstract watercolorist Matt Sohl's work, done up by Sohl himself using children's fabric paints (no "Happy Birthday, Kevin" -- sorry, Kevin).