Originally founded in 1986 by sandwich boss Alessandro Gualandi, this Soho deli makes legendary Italian sandwiches. There are some 40 varieties on the menu, each named after Italian cultural icons from Mona Lisa to Valentino. Alidoro's greatness starts with the bread, which is soft and crunchy at the same time, then continues with a variety of cured, smoked, and roasted fillings. The staff is notorious for refusing substitutions, but we like to think the uncompromising attitude comes from a good place -- as in, they know what your tastebuds will like best. Just order the Pinocchio (prosciutto, soppressata, fresh mozzarella, sweet roasted peppers, olive paste) and you'll be fine.