Di Bruno Bros. is synonymous with the Italian Market in this town (and fancy cheese, for that matter), but what has become a wildly successful gourmet market with locations all over the city was born from humble origins. This original location was a modest grocery stop on S. 9th St when Joe and Danny Di Bruno opened in 1939 with nothing more than elementary school educations. The expansion of chain supermarkets in 1965 threatened business and prompted them to differentiate by focusing on artisanal cheeses and meats — making pilgrimages to Europe to discover only the finest. Today, the name is known all over the city and country, with this historic storefront and their larger Rittenhouse branch appealing as much to tourists as to locals. So, walk up to the counter and let the cheese connoisseurs lead you through a stinky tasting, ask for a pound of prosciutto, and buy a bottle of fancy olive oil, because you only live once.