James Veloria
Photo courtesy of James Veloria

James Veloria

New York
Boutique

Featured In

Finding this funky vintage oasis is half the adventure of James Veloria. Located on the second floor of an unassuming Chinatown mall called New York Mart, guests are welcomed by a playful interior decked out in metallic confetti drapes, a heart-shaped doorway, and hanging teddy bears. Operated by co-owners Collin James and Brandon Veloria, the store has become a not-so hidden gem for one-of-a-kind pieces courtesy of trending posts about the shop plus their highly-aesthetic IG page. The merchandise at James Veloria lives up to the online hype in part to rare designer and archival finds, including pieces by Vivienne Westwood, Pucci, Dior, and lots more.

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