On The Fly

San Francisco

Grand opening today in the FiDi, Fly blows out its men's boutique operation with a new ready-to-wear flagship on the second floor of 1 Embarcadero Center that'll feature Wolverine Footwear's first-ever shop-in-a-shop. And because good things come in pairs, they're also transforming Fly's 2.5yr old downstairs digs into an all-bespoke space that'll tailor everything from dress shirts to cufflinks to a custom-leather'd chair like the one JFK sat in while dealing with the Cuban Missile Crisis.

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