Rubio's Coastal Grill
Our food is the combination of fresh, quality ingredients, our Mexican heritage and influences of the Southern California coast.
The story of Rubio’s is the stuff of legends and it begins with founder Ralph Rubio. While on spring break from San Diego State University, Rubio and a bunch of friends traveled to San Felipe, Mexico, where he discovered fish tacos from a small vendor. He was smitten with the concoction and in 1986, opened his first shop in Pacific Beach. From there, his concept took off, expanding to more than 200 franchises in four states. While Ralph Rubio is no longer the CEO, you can still taste the original fish taco at all locations.