White's Mercantile

Nashville
Gift Store

Featured In

What you’re here for: Crafted gifts and souvenirs
Established by singer-songwriter Holly Williams, this small chain of boutique/gift shops bills itself as “a general store for the modern-day tastemaker.” That’s an apt description because the tables and shelves of the store are piled high with antiques, home goods, clothing, handcrafted leather bags, candles, and apothecary products, many of them created by local and regional artists. For gifts and souvenirs that actually exhibit some of the soul of Music City, White’s is a fine choice.

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Holly Williams had already earned a vaunted reputation as a singer/songwriter when she decided to jump into the retail business with her quaint 12 South shop that she calls “a general store for the modern tastemaker.” A quaint combination of modern design and a nostalgic mercantile vibe, the store features a curated collection of local and regional products ranging from home decor to drink mixes to organic dog treats. It’s an ideal one-stop shop for gift ideas. Williams has now grown to a total of five locations in three states.
How to support: You can shop seven days a week at any of her stores in 12 South, Green Hills, or Franklin

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