A European designer has reimagined the six-pack in a way that actually makes the bottles more awesome than the contents inside. Ford Jekson by Constantin Bolimond is a conceptual package that gives a second life to beer bottles by turning them into a set of bowling pins that'll surely lead to hours upon hours of drunken good times and endless references to The Big Lebowski.
The designer's idea is still in its concept phase, but each pin would safely house beer on the inside, pretty much guaranteeing every bottle gets thoroughly sipped to the last drop. This isn't the first piece of innovative boozy packaging Bolimond has come up with — he also designed a wooden vodka bottle that can be used as kindling.
Each pack would come complete with six pins, as well as a tiny bowling ball. Is the age of multi-purpose beer bottles upon us? We'd like to think so — but, you know, that's just, like, our opinion, man.
Jeremy Glass is the Supercompressor Vice editor and his favorite bowling movie is actually Kingpin, mostly for Bill Murray's hair at the end.