'Club W' Puts a Sommelier In Your Pocket

Millennials are drinking up all the wine, and there appears to be no end in sight.

Consider Club W, a new app that combines the visual stimulation of Netflix with the customization of subscription box services. The app allows you to choose wine by featuring videos with wine experts describing each bottle's taste and, while they're at at, suggesting what food pairs best served with the wine.

It's a Miles Raymond dream come true. 

After you fill out a palate profile—in which you choose and rate your favorite flavors smells, and tastes—a box of the good stuff is put together and sent to your door every single month. Unlike most boxes of wine, you know exactly what you're getting and it will likely taste better than your $5 carton.  

​Boxes of wine with a straight-forward explanation from a bonafide sommelier. That's how you drink with your brain. 

Jeremy Glass is the Vice editor for Supercompressor and actually likes Merlot. Sorry.