When it comes to celebrating life, having fun, and getting a little...um, weird....there are few authorities I'd trust more with my revelry than Snoop Dogg.
That's why his brand of Brazilian liquor might have you more excited than Ronaldo at a kickball tournament. Introduce yourself to Cuca Fresca, a premium cachaça (pronounced Ka-CHA-sah) that comes with an official seal of approval from the D-oh-double-G himself. Consider me sold. And really, really, chilled out.
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Cachaça, Brazil's most celebrated spirit, captured Snoop's heart while he was filming the video for "Beautiful" in 2003 with Pharrell, where he developed a strong affinity for the country, and a connection with its people.
So snagging a stake in Cuca Fresca, a cachaça brand that has decades of experience, was a perfect business venture for the ever-ambitious Snoop. Even the name, "cuca fresca," is a common expression meaning "to have a chill vibe." That pretty much puts it directly in Mr. Doggs' wheelhouse
Cachaça is made from sugar cane, and packs a serious, 80 proof punch. Aside from the classic cocktail Caipirinha, which is practically ubiquitous with cachaça (Cuca Fresca even makes a pre-bottled version), its sweet, fruity taste lends itself to a number of tropically-themed cocktails. Like the aptly named Cranberry Blaze.