4. The bunny mascot was strategically chosen for its sexiness.
As explained in his 1967 interview with LOOK Magazine, Hef explains, "The rabbit, the bunny, in America has a sexual meaning; and I chose it because it's a fresh animal, shy, vivacious, jumping—sexy. First it smells you then it escapes, then it comes back, and you feel like caressing it, playing with it. A girl resembles a bunny. Joyful, joking."