Conceived by comedian/(m)ad man, Simon Phillon, this ridiculous (albeit ingenious) flask has the all makings of a classic Internet hoax—but that doesn't mean it's not worth backing. Think of all the movie theaters you could sneak this bad Larry into!
When I reached out to Phillion for a comment, he assured me, "The Cool Baby is extremely real. The world needs a more adorable, convenient, fulfilling place to house their 36 oz beverages. I think that place could be the inside of a front-mounted, temperature-insulating, fake baby. I think that place could be The Cool Baby."