Under immense pressure from evangelists, the reverend gave up his business and sold it to Jasper shortly after the start of the Civil War. Daniel picked up the cool nickname, “Jack,” and traveled the country with a band called The Jack Daniel’s Original Silver Cornet Band. Word of his whiskey spread like Influenza epidemic of 1918 (too soon?) and it wasn’t long before Jack Daniel’s Whiskey swept the nation, winning medals and gaining legions of fans. In the early twentieth century, news of Jack Daniel’s whiskey spread to Europe, thus cementing this fine spirit as a bar standard.
His demise has made him just as memorable: In 1906, Jack Daniel went into his office to open a safe, couldn’t remember the combination, and kicked the safe in anger. He broke his toe, never saw a doctor, and eventually lost his entire leg to gangrene. Five years later he died from complications from the gangrene...all from kicking a safe.