Jack Daniel's Just Got In The Fireball Game

Jack Daniel's is test-launching a new 70 proof cinnamon whiskey called Tennessee Fire that's totally changing the cinnamon whiskey game. The new flavor, which aims to follow-up on the success of Tennessee Honey, combines the mellow flavors of Jack with the red hot molten pokers of cinnamon. While this may start as a test batch, we're sure it's going to kick every competitor right in the Big Red-flavored balls.

Jeremy Glass is a whiskey-loving writer who sometimes surfs Bing.com and feels awful about it after.