Jim Beam Spices Up The Cinnamon Whiskey Game

Imagine the looks on the Fireball guys' faces right now. Jim Beam Kentucky Fire is the timeless whiskey company's newest venture into the ever-growing world of cinnamon-flavored booze. We're pumped, but probably not as pumped as all those college kids out there who are going to mix this stuff with Diet Coke and chase it with Keystone. 

This 35% ABV bourbon follows suit in Beam's line of flavored whiskeys, including Jim Beam Honey, Jim Beam Maple, and the baffling Red Stag—which is essentially the Dr Pepper of booze. We trust Jim Beam and know this stuff won't taste verbatim like Big Red—not that there's anything wrong with that. 

Jeremy Glass is the Vice editor for Supercompressor and has the utmost respect for Dr Pepper.