Johnnie Walker's 360 Video Puts A Perpetual Tragedy In An Unsettling New Light

Sponsored by
Sponsored by

Drinking and driving is, sadly, an easy issue to become numb to. While according to MADD the number of fatalities has been effectively halved since the early 1980s, that still means 10,000 needless victims annually. Since old-fashioned PSAs don't pack quite enough punch to address the matter, Johnnie Walker produced a 360 video that puts viewers at the center of the tragedy. It's a rough experience, but it's also effective, and at the end of the day that's all that really matters.