Viva Los Muertos
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Vibe together as one
Watch as three creators come together to toast the true spirit of the day with art...and a glass of el Jimador.
Marco Nava
An unexpected discovery of his passion for cartonería led him to embrace this ancient art, and help people realize their visions of how they want to celebrate El Día de los Muertos in its traditions.
Nicole Franco
A curious mind and a desire to portray honest humanity lead her to photograph the emotions that come of celebrating such a personal day beyond the beaten path.
Rachel Pozivenec
Her handmade masks straddle between familiar and otherworldly to ask their wearers the magic question: what aspect of life do they embody for Day of the Dead?
Stamp Left
Stamp Right
Join el Jimador
Tequila in the world’s largest Day of the Dead tequila toast
Join el Jimador Tequila in
the world’s largest Day of the Dead tequila toast
Enjoy 100% Responsibly.
Tequila el Jimador. 40% Alc. By Vol., Imported by Brown-Forman, Louisville, KY. EL JIMADOR is a registered trademark. ©2017 Brown Forman. All rights reserved. These materials are intended for those above the legal drinking age, and should not be forwarded to, or placed in an environment where they may be viewed by, those under age.