The Internet's constantly trying to better understand your preferences, like Google showing you ads based on your searches, even though you have no desire to actually buy high heels, much less a hampster. Now, it wants to better understand your body, with Proper Suit.
An online-only, three-dude outfit from San Fran, PS spins out sub-$500 suits that're totally customized to your measurements/ preferences, and hit your doorstep 2-3 weeks post-order after passing through "1.7M USD worth of imported machinery" and "26 hours of handwork", or what Christina Aguilera calls "getting ready". Step one's designing your suit's look by choosing trousers with or without pleats/cuffs, deciding on the number of buttons and types of vents/lapels/stitching, and then selecting one each of eight interior liners and 44 exterior fabrics, which range from the herringbone/subtle pin-striped Gun Metal Blue, to the seasonally-versatile Desert Khaki, to the black/white B & W Square pattern, presumably applied by the most meticulous Mentos eaters ever. Step two's even more fun/weird: follow their 9-page, super-detailed measuring process, which requires only 15 minutes/a measuring tape/a friend, involves said friend taking 20 separate measurements (from hips, to biceps, to "back chest") and includes a final additional comments box, presumably for questions/concerns like "was unable to obtain inseam measurement due to prudish friend".
In the very-nearish future, Proper'll also be hawking overcoats, vests for three-piecers, and even tuxes, because you need something to go with those new dressy pumps...thanks, Google!