Todd's Dirt

Originally inspired after a riveting viewing of The Big Idea, the DC-based spice/seasoning/rub peddler has just released "Creole Dirt", which Todd claims produces a "spicy burn that lingers in your mouth" due to its combo of paprika, chipotle, and cayenne peppers, as well as two other, super-secret peppers ("Lingers in my mouth? Could that be you, Julius?").