Sometimes a minor twist is all it takes to bring back lost cool: Aerosmith Ran-DMC'd their way back to relevance, while all it took for Bonaduce to get back on TV was taking drugs and going insane. Dropping some cool on a once-forgotten brand, Starter Black Label.
The offspring of nineties team jacket king/streetwear god Jeff Staple, SBL hypes old-school style while dropping fanboy franchise logos in favor of a handful of team color inspirations, including the Raiders, Dolphins and Notre Dame, ironic reminders of Starter's own precipitous decline. Jackets are the hot steez, starting with the "Arch Collegiate", a nylon throwback featuring a two-toned embroidered felt "STARTER" logo across the chest, matching striped ribbon on the collar/wrists/waist, and poly padding for extra warmth while shredding the mean Jersey slopes in your jeans. The "Cotton BB" reps pinstripes with heavy cotton twill, ribbed collar/wrist/waist, and raglan sleeves, while the "Reversible" honors the Lakers with a "Home" purple micro-cord side with button-flap chest pockets, and an all black poly twill "Away" side with purple/black "S" chest applique, slyly ditching the convention of using actual away team colors.
SBL's fresh line also includes hats and a pair of T styles, including the large-block-lettered "DON'T CALL IT A COMEBACK", an homage to Starter's continuing popularity in the hip-hop community, or a sage reminder that nude photos of your babydick does not a comeback make.